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Our Global Strategy

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Building Structure. Securing Rights. Bridging Realities.

At ObesityGlobal, we are not simply raising awareness — we are working to transform the foundation upon which obesity care is built.

Ours is a strategy rooted in respect, guided by science, and driven by a deep understanding that obesity is not only a medical diagnosis — it is a lived experience shaped by complexity, inequality, and difficult personal choices.

We do not reduce our work to stigma narratives.

We target the systems that allow stigma to influence care — including the absence of treatment pathways, inconsistent clinical standards, and a lack of institutional recognition for obesity as a chronic disease.

Obesity has been recognised by the World Health Organization since 1997.

Yet across the world, this recognition has failed to materialise in most countries’ healthcare policies, reimbursement systems, medical education, or patient rights.

At ObesityGlobal, we act on this gap.

We work to ensure that people living with obesity are not just heard — but respected, treated, and fully recognised as partners in care and health system reform.

This is not about awareness alone.

It is about infrastructure, implementation, and inclusion.

What Guides Us

Clarity

We use precise, professional language. We do not dilute obesity into lifestyle rhetoric. We advocate for clear medical recognition, consistent use of diagnostic criteria, and transparent treatment guidelines — all of which uphold the dignity and legitimacy of those living with obesity.

Consistency

We align our messaging and methods across borders and sectors. Whether we collaborate with ministries, hospitals, NGOs, universities or patient groups, we speak with one voice:

Respect is non-negotiable. Care must be equitable. Recognition is overdue.

Collaboration

We are not here to replace medical experts. We are here to work alongside them.

We support a dual-pathway model of care:

One path is clinical, led by trained professionals.

The other is personal, shaped by the lived reality of navigating obesity — a condition marked by deeply individual choices, contexts, and challenges.

Both paths are valid. Both are necessary.

Real care happens when they are connected.

A Strategic Agenda

From Recognition to Reform

ObesityGlobal translates principles into practice.

We work hand-in-hand with national institutions, clinicians, educators, and patients to build systems that last.

We prioritise five key areas for action:

National Treatment Frameworks

We help design scalable, tiered national strategies that define obesity as a chronic disease and guarantee access to long-term, multidisciplinary care.

Medical Education & Clinical Standards

We support the integration of obesity education into all stages of healthcare training — ensuring that providers across all levels are equipped to treat patients respectfully and effectively.

Integrated, Person-Centred Care Models

We champion care approaches that recognise the intersection of obesity with mental health, trauma, inequality, and comorbidity — and that place the individual, not their weight, at the centre of the system.

Patient Involvement in System Design

We advocate for structured, ongoing involvement of people living with obesity — not just as storytellers, but as stakeholders in policymaking, governance, research, and care development.

Data, Policy Tools & Best Practices

We provide and promote access to practical tools — including model legislation, policy briefs, and care pathway templates — to help systems move from pilot to permanent.

Our strategy is not symbolic. It is systemic.

It is designed not to inspire — but to deliver.

What Makes Our Approach Distinct

We believe in system change, not symbolism.

At ObesityGlobal, we do not seek attention — we seek transformation.

Our work is defined by its depth, direction, and discipline:

We don’t lead with stories — we lead with structure

Personal experiences are meaningful and important. But without supportive systems, they change nothing. We work to ensure that the insights from lived experience translate into real policy, access, and care.

We don’t replace experts — we collaborate with them

We are not here to challenge the role of doctors, researchers or specialists. We are here to complement their work — by ensuring that the patient voice informs, strengthens, and supports clinical practice and system design.

We don’t offer one answer — we help build many pathways

There is no single solution to obesity. Effective care must be flexible, person-centred, and aligned with both medical expertise and individual realities. We advocate for care models that reflect that truth.

We are not a campaign.

We are a platform for strategic cooperation — driven by science, built on dignity, and designed to last